Benefits: Save time, reach a wider audience, and bring more visitors to your website.
Recently in a client site we were requested to create an image gallery in a WordPress site that will automatically publish images in Pinterest or add a functionality to publish in the site the images added in Pinterest.
Our SeeThrough Web Team started searching tools or plugins that will meet the requirements of this task, but what we needed to figure out first was: was is the best strategy to publish images in your WordPress site and in Pinterest simultaneously?
- Strategy 1: Post automatically from WordPress to Pinterest.
- Strategy 2: Post automatically from Pinterest to WordPress.
After extensive research we came to the conclusion that strategy number 1 from the list above was the way to go. Why? SEO (search engine optimization) and time efficiency.
Search Engine Optimization (SEO) and User Engagement
High quality images on your website can increase user engagement. Having them also shared in Pinterest opens them up to a whole new audience, one which can then share the images (which link back to your website) with their social networks, increasing back links and exposure for the website. By using this strategy you can boost the search engine rankings, reach a wider audience, and bring more visitors to your website.
Implementing WordPress plugins
The second part of the project was to decide which plugin to use. There is a few options out there, most of them share posts directly to Facebook, Twitter or Google+, but not so much to Pinterest.
Luckily, we managed to find a plugin that accomplished our goal and after some considerations we decided to go with Blog2Social – Social Media Auto Publish. The experience of the setup and use was great with a few clicks your image will be simultaneously posted on your website and your Pinterest Account, saving you time and keeping your digital marketing presence relevant.
Thank you Blog2Social for a great plugin!
We hope you find this information useful! E-mail us if you find there is other strategies to publish images in your WordPress site and in Pinterest or give us a call to discuss any idea that you might have for your site, we can help you with it.
Again, thank you for stopping by.
Cheers!
SeeThrough Web Marketing Team.