There is no question that ecommerce websites offer a plethora of benefits to shoppers. Shopping online gives them access to a huge range of products and stores, they can save time, shop for the best price, don’t have to deal with driving, parking, fighting crowds, and more.
But what about retailers, what are the benefits to a retailer of having an online store? Here’s what we think are the top 5 benefits of ecommerce websites.
Consider the following benefits of ecommerce websites:
1. Increased Customer Reach
An online store puts your products or services right in the palms of clients hands on their phone or tablet, no matter where in the world they are located (though you can limit the location served if required).
Whenever someone needs something you sell, all they need to do is whip out their smartphone or tablet, browse through your store, and click to purchase. Your online store will provides a new channel through which you can reach an even bigger audience of potential customers. Whether your business has been operational for some time or you are a new startup, there are always new customers out there for you to serve.
2. No Time Restrictions
Have you ever heard the expression “Make money while you sleep”? An ecommerce website is open 24/7, meaning there are no restrictions on when people can shop for and purchase your products, whether it is the middle of the day or the middle of the night.How nice would it be to wake up in the morning with money in your inbox?
3. Low Start Up and Running Costs
As compared to a traditional bricks and mortar store, an online store can be set up for a fraction of the cost. When working with the right platform and the great partners, an ecommerce shop can be smoothly set up in just weeks.
Once you’re up and running, many of the marketing and customer relationship functions can be automated. This entire sales cycle for the new business will pass through pre-defined steps. A customer can purchase products and have their getting paid for and processed immediately, be added to lists for follow up communications, and be presented with custom offers that are customized to their interests.
4. Run Your Business from Anywhere
An online store gives you another unique advantage over most brick-and-mortar businesses; you can run it from any location in the world. How does a LAPTOP LIFESTYLE sound?
As long as you have access the internet, your email, and maybe phone service, you can administer your store from wherever you are: be that in your office, at Starbucks, or on the beach.
5. Measurement, reporting, and responding to opportunities
With an online store, you have a wealth of information about visitors to your shop: what they’re buying, what they’re not buying, what they are looking at, and more.You’re able to diversify the most successful products and develop them into a broader range of offerings – much in the same way that Amazon and other top online retailers have done.With the right reporting tools attached to your website you can viewing the information on a weekly, daily, or even hourly basis, allowing you to constantly optimize your product and pricing offering for increased sales.
Give us a shout if you’re thinking about setting up an online store or have one that you’d like to consult on.
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