1. Do an audit to research & analyze!
Many companies invest time in improving SEO (or claim they do) but they have little understanding of its contribution to their business, or what it could and should contribute. Search Engine Optimization requires not only research of keywords, competitors, consumer’s behaviours but also auditing your SEO performance. That way, you can better understand the “size of the prize”, how well you are doing now and formulate a robust plan to improve your overall SEO performance. For a detailed SEO Audit of your website visit our Search Engine Optimization Audit Page.