Fact: Did you know that 70% of Canadians
who watch online video watch it prior
to making a purchase?
- Retailers cite 40% increases in purchases as a result of video (Digital Marketing)
- More than 50% of marketing professionals say that video content has the best ROI. eMarketer
- 64% of consumers are more likely to buy a product after watching a video about it. – comScore
- 56 % of consumers believe that if a company has a website, it should have video. (Animoto)
- 80% of consumers say a video showing how a product or service works is important when learning about the company (Animoto)
website visitors are 64% more likely to buy a product on an online retail site after watching a video. comScore
- 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
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